FOR IMMEDIATE RELEASE 

Contact: Hunter Cole

803-451-3527
hunter.cole@newellco.com

   Berkley Launches Cast for Cash 2019 Bait Contingency Program

  Eligible members can win from $100 to $2,000 in over 500 sanctioned tournaments

COLUMBIA, S.C. (December 10, 2018) – Berkley is excited to announce a new 2019 bait contingency program that will provide cash rewards for loyal weekend tournament and semi-professional tournament anglers.

To participate anglers must become a member of the Berkley Cast for Cash program.  Memberships are $29.99 and include a pro pack of Berkley PowerBait, Powerbait MaxScent, hard baits, hat and decal with a MSRP of $47.95.

At each sanctioned tournament, the top two finishers among all Berkley Cast for Cash members will be rewarded with cash prizes ranging from $100 to $2,000 with no limit as to how many times one can win.

“We recognize the passion for tournament bass fishing and want to do our part to reward anglers that trust in Berkley baits to help them catch more fish,” said Jon Schlosser, Berkley VP of Marketing.  “We think this is an innovative and exciting program

that will continue to grow in the future.”

Partner tournament trails include ABA, Bass Champs, BASSMASTER, Best Bass, Fishers of Men, and FLW. A full list of sanctioned tournaments within these trails can be found on the Berkley website.

For more information on the Berkley Cast for Cash bait contingency program, and to become a member, visit
www.berkley-fishing.com/CastforCash.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Chub, Fenwick, Gulp!, Hardy & Greys, Hodgman, Johnson, Mitchell, PENN, Pflueger, Sébile, Shakespeare, SpiderWire, Stren, Trilene and Ugly Stik. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages.